SEO Internet Marketing Professional
  • Internet Marketing Professional
    The Search Engine Marketing Industry

    The philosophy behind Search Engine Marketing (SEM) is simple – When an individual or business professional searches the internet for specific products, services, or information, they are performing a type of online ‘hunt.’ Search engine marketers are very aware of this ‘hunt’ methodology and that this method of searching for a solution to their query [...]

  • SEO Perfect Company
    How to Choose an SEO Company

    Deciding on which Search Engine Optimization Company (SEO) you will hire is a very important business decision. A good SEO company can ensure a website that is about to be launched is search engine friendly. As well, the company can help improve an existing website’s visibility. With so many SEO companies offering a wide variety [...]

About us

who_we_are

David Sahly is an Internet Marketing Professional that represents Search Engine People Inc., (SEP) in the Marketplace. David is a Senior Manager of Business Development at Search Engine People in Toronto, Canada. Search Engine People (SEP) is Canada’s largest and most trusted search and social media marketing firm and has been named one of Canada’s [...]

READ MORE

Ask Professionals for Business Advice

January 18, 2011 0 Comments
How to Start Marketing your Business Online?

Although the economy is still in a weak state, the e-commerce sector continues to grow. Developing a business over the Internet requires a lot of work and innovative planning. Building an e-commerce website is a process that is much like building a traditional business. From the preparation of getting a website up and running or updating your current website that is fresh and easy to navigate, to optimizing the website and developing and implementing marketing plan, employing a comprehensive strategy is vital to enabling targeted consumers to easily find the website.

Starting out with an e-commerce website involves implementing the following strategies:

Clearly Define Business Goals: It is essential that a business clearly defines what they want to accomplish on the Internet, and take the time and effort to present the right image. As in any business, it is vital to create a positive first impression. How a business presents their product or service will determine their success. A professional and well-organized presentation will attract targeted consumers and turn  them into repeat customers. A business needs to determine the project scope such as where they will implement their marketing strategies such as locally, nationally, or internationally. Building an e-commerce site requires a lot of contemplation, research, and preplanning. It is essential that a business anticipates the needs of the customer and understands where and how to reach them.

Design a Robust and Scalable Website: Your e-commerce website needs to be open 24/7 because customers are just a click away. As well, the website needs to be reliable which means you will need a dependable website hosting company. It important that you carefully research the various methods of website hosting such as Dedicated hosting and Cloud hosting. The hosted e-commerce shopping cart is an important factor to consider.

Choose a Search Marketing/Optimization Firm: It is important to choose a search marketing firm that understands the competitive landscape of your specific industry. A good search marketing firm will help a business define its market boundaries, whether, local business, national, or global. A strong competitive advantage will emerge when using a professional search marketing firm. For instance SEO.com does two things to deliver a big ROI – significantly increases website traffic and turns more website visitors into leads and sales.  They weave SEO, PPC, social media, and conversion-focused/search-optimized design into a dynamic package that delivers lasting results. They use new tools and strategies to stay ahead of new trends and changes in the industry. www.searchenginepeople.com of SEO experts will position a site where it can generate the kind of traffic that will convert to paying customers. Their SEO strategies are based on: Keyword Research, Competitive Analysis, Link Building, Website optimization Services and Content Development/Copywriting, Online Public Relations/Press Release Optimization, Local Search Optimization, Mobile SEO, International Search, Shopping Search, Video SEO, Reporting/KPIs, and Web Marketing Analytics.

Every day, millions of people will use search engines to find products or services. 90% of those people will click links on the first page of the search results. A well-developed and designed website, determining and acquiring a top SEO service that helps you bring new customers based on your industry, location, and competitiveness, implementing an effective web marketing plan, and tracking and modifying the marketing plan long term, will all ensure that your ecommerce site is a long-term success.

Grow Your Online Business
  • In the past few years, the decline in the economy has had a tremendous impact on businesses. However, in this current fragile economic climate, the Internet has become one of the most powerful and cost-efficient methods of generating revenue. With the right strategy, a business can grow their online business so that they achieve a maximum return on investment, even in times of recession.

Small & Medium Business

Search Engine Marketing: It is essential to implement an effective search marketing campaign. The key is to develop a plan that effectively targets the right traffic and drives that traffic to your site. The right traffic are the people who are interested in your product and service and will likely become a customer. You want your website to reach people who are looking for the product and service that you sell. To do this, you need to hire the search marketing firm that has the knowledge and experience to implement the strategies that will drive the targeted traffic to your site. The right search marketing firm will determine which services will bring new customers based on your industry, location, and competitiveness. The best search marketing firms offer the following search engine marketing services: Search Engine Optimization, Pay-Per-Click Management, Conversion Optimization, Social Media Marketing, and Search Optimized Web Design.

SEP is on the cutting edge of the Internet marketing world. They have a proven track record for getting companies top search rankings and driving more traffic and conversions. For instance, they have done it for smaller firms:

Small and medium businesses have always depended on Local advertising to generate business. As more and more customers look online for Local businesses, it’s becoming more and more critical to be where your customers are looking for you. Search Engine People has a team that specializes in getting small and medium businesses listed in these high-value locations, at a price point that is appropriate for your budget. SEP’s Local Group helps small and medium enterprises drive new business through careful and targeted use of Internet advertising. For businesses where a laser-focused tactical approach is necessary, or where every dollar going out the door needs to come back in with a friend, the Local group provides advertising solutions that work. Specializing in targeted online advertising designed to reach customers searching for your products, the Local group is here to help your business grow.

Search Engine Optimization: Every day, millions of people use search engines to find products or services and 90% of those people will click links on the first page of the search results. For this reason, you need a search marketing firm that will implement a wide variety of SEO strategies that will help your site land on the first page of targeted keyword searches. SEO strategies are based on the following: Keyword Research, Competitive Analysis, Link Building, Website Optimization Services, Content Development/Copywriting, Online Public Relations/Press Release Optimization, Local Search Optimization, Mobile SEO, International Search, Shopping Search, Video SEO, Web Marketing Analytics, and Reporting/KPIs.

Enterprise Level Business

Working with a large enterprise requires more than proven search marketing skills. Most importantly, it requires dependable, open communication; technology analysis; effective department integration; and a good dose of creativity. Growing an Enterprise Level Business not only involves implementing all of the small and medium business strategies such as Search Engine Optimization, and Search Engine Marketing, but it also involves taking search marketing to a higher level.

When searching for an SEO firm, you want a firm that can help you reach top rankings across the globe. Search Engine People offers the most cost-effective way to increase leads. They have experience pulling the right traffic that consistently converts. For instance,

Our Enterprise Group works with clients such as Air Miles, Scotiabank, Purolator, Moneris, Extreme Fitness, MTV, Much Music and ING. T he Enterprise Group provides strategic marketing guidance and implementation for national and international brands. We work closely with clients to determine the needs, constraints, and ultimate goals of each engagement, in order to generate measureable and impactful results. For enterprises with unique needs, SEP helps identify key opportunities for growth, and assists in the development of targeted marketing strategy designed to produce the desired results.

The key to taking your ecommerce business to the next level is to implement a thorough marketing and design plan to grow your business. By doing so, you can dominate your industry’s online market.